| Typicality: | 0.296 |
| Saliency: | 0.312 |
| outside of the football season | 5 | temporal |
| directly | 2 | manner |
| more deeply | 2 | manner |
| fan → engage with → the brand | 11 |
| fan → engage with → brand | 9 |
| negative | neutral | positive |
| 0.003 | 0.222 | 0.775 |
| Raw frequency | 20 |
| Normalized frequency | 0.312 |
| Modifier score | 0.500 |
| Perplexity | 35.317 |