| Typicality: | 0.446 |
| Saliency: | 0.487 |
| significantly | 7 | degree |
| in the future | 6 | temporal |
| in marketing capability | 5 | other |
| firm → outperform → their peers | 20 |
| firm → outperform → their competitors | 9 |
| firm → outperform → other firms | 7 |
| firm → outperformed → their peers | 6 |
| firm → outperform → the competition | 3 |
| firm → outperform → peer | 3 |
| firm → outperform → their counterparts | 3 |
| firm → outpace → their peers | 3 |
| negative | neutral | positive |
| 0.041 | 0.270 | 0.689 |
| Raw frequency | 54 |
| Normalized frequency | 0.487 |
| Modifier score | 0.733 |
| Perplexity | 71.834 |