| Typicality: | 0.510 |
| Saliency: | 0.418 |
| to designing and introducing new products | 11 | transitive-object |
| to management | 8 | transitive-object |
| to their culture | 7 | transitive-object |
| firm → pay → more attention | 26 |
| firm → pay → closer attention | 5 |
| firm → pay → greater attention | 5 |
| negative | neutral | positive |
| 0.079 | 0.555 | 0.367 |
| Raw frequency | 36 |
| Normalized frequency | 0.418 |
| Modifier score | 0.750 |
| Perplexity | 76.610 |