| Typicality: | 0.381 |
| Saliency: | 0.307 |
| as an effective marketing tool | 8 | purpose |
| to promote scholarship opportunities | 3 | purpose |
| foundation → use → social media | 20 |
| negative | neutral | positive |
| 0.037 | 0.547 | 0.416 |
| Raw frequency | 20 |
| Normalized frequency | 0.307 |
| Modifier score | 0.500 |
| Perplexity | 449.569 |