| Typicality: | 0.367 |
| Saliency: | 0.327 |
| around the sale of lifebuoy soap | 8 | other |
| in columbus | 8 | location |
| in overseas | 2 | location |
| founder → build → business | 22 |
| founder → build → the business | 6 |
| founder → built → business | 5 |
| negative | neutral | positive |
| 0.100 | 0.438 | 0.462 |
| Raw frequency | 33 |
| Normalized frequency | 0.327 |
| Modifier score | 0.700 |
| Perplexity | 87.190 |