| Typicality: | 0.316 |
| Saliency: | 0.283 |
| for the business | 12 | transitive-object |
| for longevity | 3 | purpose |
| often | 2 | temporal |
| founder → set → the tone | 20 |
| founder → set → the standard | 4 |
| negative | neutral | positive |
| 0.014 | 0.486 | 0.501 |
| Raw frequency | 24 |
| Normalized frequency | 0.283 |
| Modifier score | 0.600 |
| Perplexity | 295.342 |