| Typicality: | 0.256 |
| Saliency: | 0.220 |
| in building a brand | 2 | temporal |
| on advertising | 2 | transitive-object |
| franchise → save → money | 7 |
| negative | neutral | positive |
| 0.159 | 0.311 | 0.530 |
| Raw frequency | 7 |
| Normalized frequency | 0.220 |
| Modifier score | 0.500 |
| Perplexity | 230.084 |