| Typicality: | 0.465 |
| Saliency: | 0.503 |
| in november | 10 | temporal |
| in response | 10 | manner |
| under the brand | 8 | other |
| government → launch → campaign | 78 |
| government → launched → campaign | 26 |
| government → launch → national campaign | 6 |
| government → launch → major campaign | 3 |
| negative | neutral | positive |
| 0.192 | 0.599 | 0.208 |
| Raw frequency | 113 |
| Normalized frequency | 0.503 |
| Modifier score | 0.500 |
| Perplexity | 111.548 |