| in order to grab the visitor’s attention | 4 | purpose |
| without being too obscure | 3 | other |
| headline → be → clever | 39 |
| headline → be → witty | 5 |
| negative | neutral | positive |
| 0.247 | 0.338 | 0.415 |
| Raw frequency | 44 |
| Normalized frequency | 0.623 |
| Modifier score | 0.900 |
| Perplexity | 302.594 |