| Typicality: | 0.404 |
| Saliency: | 0.362 |
| to click on ad banners | 11 | purpose |
| incentive → encourage → user | 15 |
| incentive → motivate → user | 4 |
| negative | neutral | positive |
| 0.165 | 0.518 | 0.317 |
| Raw frequency | 19 |
| Normalized frequency | 0.362 |
| Modifier score | 0.500 |
| Perplexity | 208.190 |