| Typicality: | 0.294 |
| Saliency: | 0.308 |
| in throughput | 4 | other |
| at each touch point | 3 | location |
| in store | 2 | location |
| investment → enhance → the customer experience | 10 |
| investment → improve → the customer experience | 9 |
| investment → improve → customer experience | 5 |
| negative | neutral | positive |
| 0.074 | 0.255 | 0.671 |
| Raw frequency | 24 |
| Normalized frequency | 0.308 |
| Modifier score | 0.500 |
| Perplexity | 54.481 |