| look amazing | 0.65 |
| stay on lip | 0.56 |
| glide on lip | 0.55 |
| stay put | 0.52 |
| stain lip | 0.46 |
| look different | 0.39 |
| smell like vanilla | 0.39 |
| feel moisturising | 0.38 |
| stay on all day | 0.36 |
| settle into fine lines | 0.35 |
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| l’oreal | 0.19 |
| maybelline | 0.16 |
| vitamin e | 0.49 |
| shea butter | 0.49 |
| lead | 0.47 |
| emollient | 0.41 |
| creamy texture | 0.38 |
| jojoba oil | 0.33 |
| great pigmentation | 0.30 |
| a satin finish | 0.30 |
| soft, creamy and smooth… | 0.28 |
| adhesive | 0.28 |
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| beeswax | 0.38 |
| dyes | 0.25 |
| just 10 all-natural ing… | 0.19 |
| pigmented | 0.70 |
| made | 0.66 |
| easy to apply | 0.60 |
| worn | 0.54 |
| used by woman | 0.49 |
| free of paraben | 0.49 |
| created equal | 0.41 |
| removed | 0.40 |
| ingested | 0.38 |
| purchased | 0.38 |
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