| Typicality: | 0.232 |
| Saliency: | 0.162 |
| logo → appeal to → the eye | 5 |
| logo → catch → the viewer’s eye | 3 |
| logo → hold → the viewer’s attention | 3 |
| negative | neutral | positive |
| 0.011 | 0.413 | 0.576 |
| Raw frequency | 11 |
| Normalized frequency | 0.162 |
| Modifier score | 0.500 |
| Perplexity | 102.086 |