| Typicality: | 0.289 |
| Saliency: | 0.296 |
| in this context | 9 | temporal |
| in giving a brand its identity | 7 | temporal |
| for your website | 5 | purpose |
| logo → play → big role | 8 |
| logo → play → major role | 8 |
| logo → play → huge role | 6 |
| logo → play → large role | 4 |
| logo → play → big part | 3 |
| logo → play → huge part | 3 |
| negative | neutral | positive |
| 0.019 | 0.476 | 0.505 |
| Raw frequency | 32 |
| Normalized frequency | 0.296 |
| Modifier score | 0.500 |
| Perplexity | 45.374 |