| Typicality: | 0.367 |
| Saliency: | 0.275 |
| as its most powerful advertising tool | 5 | purpose |
| most commonly | 2 | degree |
| logo → be used by → business | 11 |
| logo → be used to represent → business | 8 |
| logo → be used to identify → business | 5 |
| logo → be used on → business | 3 |
| negative | neutral | positive |
| 0.050 | 0.666 | 0.284 |
| Raw frequency | 27 |
| Normalized frequency | 0.275 |
| Modifier score | 0.500 |
| Perplexity | 142.316 |