| Typicality: | 0.497 |
| Saliency: | 0.579 |
| in the marketplace | 15 | location |
| through continued use in business | 6 | manner |
| through promotion | 2 | manner |
| mark → acquired → secondary meaning | 66 |
| mark → be acquired → secondary meaning | 21 |
| mark → acquired → appropriate secondary meaning | 4 |
| negative | neutral | positive |
| 0.167 | 0.752 | 0.082 |
| Raw frequency | 91 |
| Normalized frequency | 0.579 |
| Modifier score | 0.500 |
| Perplexity | 343.110 |