| Typicality: | 0.331 |
| Saliency: | 0.191 |
| in building corporate credibility | 8 | purpose |
| medium → play → such an important role | 6 |
| medium → play → such a significant role | 3 |
| negative | neutral | positive |
| 0.243 | 0.476 | 0.282 |
| Raw frequency | 9 |
| Normalized frequency | 0.191 |
| Modifier score | 0.500 |
| Perplexity | 67.707 |