| Typicality: | 0.551 |
| Saliency: | 0.327 |
| to maximize an ad’s effectiveness | 3 | purpose |
| always | 2 | degree |
| message → remain → clear | 25 |
| message → stay → clear | 7 |
| negative | neutral | positive |
| 0.076 | 0.546 | 0.379 |
| Raw frequency | 32 |
| Normalized frequency | 0.327 |
| Modifier score | 1.000 |
| Perplexity | 143.184 |