| marketing plan → HasProperty → effective | 0.48 | |
| marketing plan → HasProperty → clear | 0.40 | |
| marketing plan → HasProperty → good | 0.33 | |
| marketing plan → HasProperty → essential | 0.25 | |
| marketing plan → HasProperty → simple | 0.25 | |
| marketing plan → HasProperty → concise | 0.16 | |
| marketing plan → HasProperty → unique | 0.16 |