| on social media | 8 | location |
| on facebook | 3 | location |
| after a letter campaign | 2 | temporal |
| poster → go → viral | 12 |
| poster → gone → viral | 12 |
| negative | neutral | positive |
| 0.105 | 0.402 | 0.493 |
| Raw frequency | 24 |
| Normalized frequency | 0.389 |
| Modifier score | 0.500 |
| Perplexity | 108.298 |