| Typicality: | 0.310 |
| Saliency: | 0.346 |
| in the articulation of collective ideologies | 11 | temporal |
| in discouraging food waste | 8 | purpose |
| in advertising | 3 | location |
| poster → play → vital role | 4 |
| poster → play → key role | 4 |
| poster → play → important part | 4 |
| poster → play → important role | 4 |
| poster → play → major role | 3 |
| negative | neutral | positive |
| 0.035 | 0.465 | 0.501 |
| Raw frequency | 19 |
| Normalized frequency | 0.346 |
| Modifier score | 0.500 |
| Perplexity | 92.094 |