| Typicality: | 0.266 |
| Saliency: | 0.243 |
| to spend the traditional shopping day | 4 | purpose |
| through social ads | 2 | manner |
| promotion → encourage → consumer | 10 |
| promotion → target → consumer | 5 |
| negative | neutral | positive |
| 0.037 | 0.333 | 0.630 |
| Raw frequency | 15 |
| Normalized frequency | 0.243 |
| Modifier score | 0.500 |
| Perplexity | 408.514 |