| Typicality: | 0.432 |
| Saliency: | 0.253 |
| in managing and executing such tactics | 10 | other |
| always | 2 | temporal |
| in attracting customers | 2 | purpose |
| promotion → play → key role | 5 |
| promotion → play → important role | 4 |
| promotion → play → vital role | 4 |
| promotion → play → major role | 3 |
| negative | neutral | positive |
| 0.023 | 0.430 | 0.548 |
| Raw frequency | 16 |
| Normalized frequency | 0.253 |
| Modifier score | 1.000 |
| Perplexity | 25.720 |