| highly | 6 | degree |
| for the advertiser | 6 | transitive-object |
| as a mechanism | 5 | manner |
| radio → be → effective | 33 |
| radio → be → effective way | 9 |
| radio → be → most effective | 3 |
| negative | neutral | positive |
| 0.020 | 0.309 | 0.671 |
| Raw frequency | 45 |
| Normalized frequency | 0.640 |
| Modifier score | 0.500 |
| Perplexity | 388.763 |