| for the brand positioning | 6 | purpose |
| generally | 3 | degree |
| rhetorically | 2 | degree |
| reason → be → effective | 53 |
| reason → become → effective | 3 |
| negative | neutral | positive |
| 0.113 | 0.384 | 0.503 |
| Raw frequency | 56 |
| Normalized frequency | 0.419 |
| Modifier score | 0.750 |
| Perplexity | 433.893 |