| Typicality: | 0.485 |
| Saliency: | 0.489 |
| within the health and local areas | 7 | location |
| retailer → build → their brand | 13 |
| retailer → build → brand | 12 |
| retailer → build → their brands | 7 |
| retailer → develop → their brand | 3 |
| negative | neutral | positive |
| 0.025 | 0.379 | 0.596 |
| Raw frequency | 35 |
| Normalized frequency | 0.489 |
| Modifier score | 0.850 |
| Perplexity | 60.081 |