| Typicality: | 0.370 |
| Saliency: | 0.333 |
| more than | 5 | degree |
| within their local community | 3 | location |
| in store with footballing legends | 2 | location |
| retailer → create → excitement | 7 |
| retailer → generate → excitement | 6 |
| retailer → drive → excitement | 3 |
| negative | neutral | positive |
| 0.015 | 0.231 | 0.754 |
| Raw frequency | 16 |
| Normalized frequency | 0.333 |
| Modifier score | 0.700 |
| Perplexity | 155.266 |