| Typicality: | 0.531 |
| Saliency: | 0.484 |
| in a very competitive environment | 5 | location |
| by personalising the experiences | 4 | manner |
| over the competition | 4 | other |
| retailer → gain → competitive edge | 25 |
| retailer → gain → edge | 9 |
| negative | neutral | positive |
| 0.029 | 0.340 | 0.631 |
| Raw frequency | 34 |
| Normalized frequency | 0.484 |
| Modifier score | 1.000 |
| Perplexity | 50.505 |