| Typicality: | 0.514 |
| Saliency: | 0.671 |
| with their marketing | 13 | other |
| during the holidays | 10 | temporal |
| extremely | 5 | degree |
| retailer → get → creative | 56 |
| retailer → be → creative | 27 |
| retailer → become → creative | 4 |
| negative | neutral | positive |
| 0.028 | 0.405 | 0.567 |
| Raw frequency | 87 |
| Normalized frequency | 0.671 |
| Modifier score | 0.700 |
| Perplexity | 65.325 |