| Typicality: | 0.528 |
| Saliency: | 0.478 |
| to product placement | 4 | purpose |
| in offsite locations | 3 | location |
| in their home countries | 3 | location |
| retailer → increase → brand awareness | 12 |
| retailer → build → brand awareness | 6 |
| retailer → create → brand awareness | 5 |
| retailer → improve → brand awareness | 4 |
| retailer → help to promote → brand awareness | 3 |
| retailer → raise → brand awareness | 3 |
| negative | neutral | positive |
| 0.006 | 0.301 | 0.693 |
| Raw frequency | 33 |
| Normalized frequency | 0.478 |
| Modifier score | 1.000 |
| Perplexity | 61.846 |