| Typicality: | 0.543 |
| Saliency: | 0.610 |
| in redesigning their mobile checkouts | 3 | other |
| to craft a look | 3 | purpose |
| in 2005 | 2 | temporal |
| retailer → make → effort | 37 |
| retailer → make → the effort | 8 |
| retailer → take → effort | 6 |
| retailer → make → extra effort | 5 |
| retailer → made → the effort | 4 |
| retailer → made → effort | 4 |
| negative | neutral | positive |
| 0.075 | 0.478 | 0.447 |
| Raw frequency | 64 |
| Normalized frequency | 0.610 |
| Modifier score | 0.600 |
| Perplexity | 76.722 |