| Typicality: | 0.380 |
| Saliency: | 0.357 |
| for the mobile experience | 6 | purpose |
| online | 3 | location |
| in order to engage consumers | 3 | purpose |
| retailer → optimize → their websites | 7 |
| retailer → optimise → their websites | 5 |
| retailer → optimize → site | 3 |
| retailer → optimize → website | 3 |
| negative | neutral | positive |
| 0.026 | 0.377 | 0.597 |
| Raw frequency | 18 |
| Normalized frequency | 0.357 |
| Modifier score | 0.700 |
| Perplexity | 88.306 |