| Typicality: | 0.315 |
| Saliency: | 0.357 |
| within their shopping outlet | 3 | location |
| retailer → promote → their brand | 8 |
| retailer → promote → their brands | 6 |
| retailer → promote → brand | 4 |
| negative | neutral | positive |
| 0.081 | 0.395 | 0.523 |
| Raw frequency | 18 |
| Normalized frequency | 0.357 |
| Modifier score | 0.500 |
| Perplexity | 44.327 |