| Typicality: | 0.369 |
| Saliency: | 0.484 |
| through the believe in heroes | 6 | manner |
| in hyperlocal markets | 5 | location |
| for charitable causes | 3 | transitive-object |
| retailer → raise → awareness | 11 |
| retailer → build → awareness | 8 |
| retailer → increase → awareness | 7 |
| retailer → promote → awareness | 4 |
| retailer → create → awareness | 4 |
| negative | neutral | positive |
| 0.010 | 0.411 | 0.579 |
| Raw frequency | 34 |
| Normalized frequency | 0.484 |
| Modifier score | 0.500 |
| Perplexity | 75.949 |