| Typicality: | 0.374 |
| Saliency: | 0.495 |
| from the shopping experience | 6 | other |
| at the point of sale | 4 | temporal |
| from their physical and digital experiences | 4 | other |
| retailer → reduce → friction | 15 |
| retailer → remove → friction | 10 |
| retailer → eliminate → friction | 6 |
| retailer → reduce → the friction | 5 |
| negative | neutral | positive |
| 0.022 | 0.341 | 0.637 |
| Raw frequency | 36 |
| Normalized frequency | 0.495 |
| Modifier score | 0.500 |
| Perplexity | 351.250 |