| Typicality: | 0.444 |
| Saliency: | 0.540 |
| for any type of shopping behaviour | 7 | cause |
| often | 6 | temporal |
| for sharing this information | 5 | purpose |
| retailer → reward → customer | 28 |
| retailer → reward → shopper | 9 |
| retailer → reward → consumer | 5 |
| retailer → reward → their customers | 3 |
| negative | neutral | positive |
| 0.006 | 0.266 | 0.729 |
| Raw frequency | 45 |
| Normalized frequency | 0.540 |
| Modifier score | 0.657 |
| Perplexity | 135.219 |