| Typicality: | 0.530 |
| Saliency: | 0.397 |
| increasingly | 6 | degree |
| as an opportunity | 5 | purpose |
| for customers | 4 | purpose |
| retailer → turn to → social media | 9 |
| retailer → embrace → social media | 5 |
| retailer → invest in → social media | 5 |
| retailer → have → a social media presence | 3 |
| negative | neutral | positive |
| 0.100 | 0.458 | 0.443 |
| Raw frequency | 22 |
| Normalized frequency | 0.397 |
| Modifier score | 0.840 |
| Perplexity | 27.265 |