| Typicality: | 0.352 |
| Saliency: | 0.445 |
| better | 13 | manner |
| more effectively | 5 | manner |
| retailer → understand → consumer | 18 |
| retailer → understand → their consumers | 6 |
| retailer → know → consumer | 4 |
| negative | neutral | positive |
| 0.046 | 0.455 | 0.499 |
| Raw frequency | 28 |
| Normalized frequency | 0.445 |
| Modifier score | 0.500 |
| Perplexity | 146.222 |