| Typicality: | 0.518 |
| Saliency: | 0.607 |
| to send offers | 13 | purpose |
| to interact with customers | 8 | purpose |
| in their stores | 6 | location |
| retailer → use → beacon | 44 |
| retailer → use → beacon technology | 10 |
| retailer → deploy → beacon | 9 |
| negative | neutral | positive |
| 0.017 | 0.566 | 0.416 |
| Raw frequency | 63 |
| Normalized frequency | 0.607 |
| Modifier score | 0.529 |
| Perplexity | 66.459 |