| Typicality: | 0.543 |
| Saliency: | 0.613 |
| to the full | 8 | manner |
| to understand their customers | 7 | purpose |
| to optimize operations | 7 | purpose |
| retailer → use → big data | 40 |
| retailer → leverage → big data | 7 |
| retailer → turn to → big data | 6 |
| retailer → rely on → big data | 5 |
| retailer → turn → big data | 4 |
| retailer → invest in → big data | 3 |
| negative | neutral | positive |
| 0.026 | 0.424 | 0.551 |
| Raw frequency | 65 |
| Normalized frequency | 0.613 |
| Modifier score | 0.867 |
| Perplexity | 51.857 |