| Typicality: | 0.495 |
| Saliency: | 0.422 |
| to understand product distribution | 11 | purpose |
| to their advantage | 8 | purpose |
| retailer → use → data analytics | 14 |
| retailer → use → big data analytics | 11 |
| negative | neutral | positive |
| 0.054 | 0.497 | 0.449 |
| Raw frequency | 25 |
| Normalized frequency | 0.422 |
| Modifier score | 0.700 |
| Perplexity | 78.703 |