| Typicality: | 0.319 |
| Saliency: | 0.368 |
| to convince the consumers | 6 | purpose |
| to showcase brands | 3 | purpose |
| retailer → use → display | 11 |
| retailer → create → display | 8 |
| negative | neutral | positive |
| 0.041 | 0.414 | 0.545 |
| Raw frequency | 19 |
| Normalized frequency | 0.368 |
| Modifier score | 0.500 |
| Perplexity | 207.546 |