| Typicality: | 0.563 |
| Saliency: | 0.530 |
| to bind consumers | 9 | purpose |
| during the years at issue | 4 | temporal |
| retailer → use → loyalty programs | 10 |
| retailer → offer → loyalty programs | 9 |
| retailer → have → loyalty programs | 8 |
| retailer → offer → a loyalty program | 6 |
| retailer → provide → loyalty programs | 4 |
| retailer → have → a loyalty program | 3 |
| retailer → have → a customer loyalty program | 3 |
| negative | neutral | positive |
| 0.106 | 0.518 | 0.376 |
| Raw frequency | 43 |
| Normalized frequency | 0.530 |
| Modifier score | 0.767 |
| Perplexity | 66.193 |