| Typicality: | 0.420 |
| Saliency: | 0.452 |
| to engage with the customer base | 7 | purpose |
| to offer location-based deals | 6 | purpose |
| to send push notifications | 4 | purpose |
| retailer → use → mobile apps | 15 |
| retailer → use → mobile app | 5 |
| retailer → leverage → mobile applications | 3 |
| retailer → leverage → mobile apps | 3 |
| retailer → use → mobile application | 3 |
| negative | neutral | positive |
| 0.011 | 0.470 | 0.520 |
| Raw frequency | 29 |
| Normalized frequency | 0.452 |
| Modifier score | 0.700 |
| Perplexity | 61.071 |