| Typicality: | 0.636 |
| Saliency: | 0.714 |
| to engage with customers | 11 | purpose |
| with sales | 8 | other |
| to educate consumers | 8 | purpose |
| retailer → use → social media | 67 |
| retailer → leverage → social media | 15 |
| retailer → integrate → social media | 9 |
| retailer → utilize → social media | 4 |
| retailer → employ → social media | 4 |
| retailer → use → social media platforms | 3 |
| retailer → use → their social media channels | 3 |
| retailer → use → social media channels | 3 |
| negative | neutral | positive |
| 0.056 | 0.475 | 0.468 |
| Raw frequency | 108 |
| Normalized frequency | 0.714 |
| Modifier score | 0.750 |
| Perplexity | 42.322 |