| to designate the products | 7 | purpose |
| retailer → use → word | 7 |
| retailer → use → the term | 6 |
| retailer → use → phrase | 4 |
| retailer → use → term | 3 |
| negative | neutral | positive |
| 0.282 | 0.593 | 0.124 |
| Raw frequency | 20 |
| Normalized frequency | 0.378 |
| Modifier score | 0.675 |
| Perplexity | 203.488 |