| Typicality: | 0.480 |
| Saliency: | 0.388 |
| much | 11 | degree |
| over the customer experience | 10 | other |
| over data | 4 | other |
| retailer → have → more control | 15 |
| retailer → want → more control | 3 |
| retailer → have → greater control | 3 |
| negative | neutral | positive |
| 0.073 | 0.603 | 0.324 |
| Raw frequency | 21 |
| Normalized frequency | 0.388 |
| Modifier score | 0.700 |
| Perplexity | 33.771 |