| above all else | 9 | other |
| in their ability | 7 | other |
| relatively | 3 | degree |
| retailer → be → confident | 50 |
| retailer → be → more confident | 6 |
| negative | neutral | positive |
| 0.060 | 0.361 | 0.579 |
| Raw frequency | 56 |
| Normalized frequency | 0.583 |
| Modifier score | 0.580 |
| Perplexity | 43.799 |