| in the athleisure example | 5 | other |
| truly | 3 | degree |
| more cost | 2 | degree |
| retailer → be → effective | 16 |
| retailer → be → most effective | 4 |
| negative | neutral | positive |
| 0.057 | 0.430 | 0.513 |
| Raw frequency | 20 |
| Normalized frequency | 0.378 |
| Modifier score | 0.700 |
| Perplexity | 159.877 |