| Typicality: | 0.395 |
| Saliency: | 0.265 |
| through any of the indexed brands | 2 | manner |
| shopper → buy → gift cards | 5 |
| shopper → receive → a gift card | 3 |
| shopper → purchase → gift cards | 3 |
| negative | neutral | positive |
| 0.099 | 0.587 | 0.314 |
| Raw frequency | 11 |
| Normalized frequency | 0.265 |
| Modifier score | 0.600 |
| Perplexity | 99.026 |